1) Butler believes that traditional feminists are wrong to divide society into 'men' and 'women' and says gender is not biologically fixed. In this video, the audience manages to see two different types of females. One who is doing the so-called man's job, in repairing the car and the other of being a typical housewife. This reinforces Butler's idea on how the gender is not biologically fixed as we so a women doing two different types of jobs.
2) I believe that McRobbie would view Beyonce as an empowering role model for women, especially the teenagers in the things that she is doing throughout the video. First of all, she is wearing short clothes and feels really comfortable about her body. Therefore, this would come across the younger audience as powerful because they should feel the same way and don't care at all about what the others think. In addition, at the beginning we saw her repairing a car. Stereo typically, we would say that this is a man's job and no women should ever do something like this, but Beyonce challenges this stereotype by doing it and therefore, can also make the audience think twice about doing something even if they don't feel like it's their place to do so.
3) In my opinion, I believe that this video is mostly outlining and reinforcing the traditional 'male gaze'. First of all, Beyonce was always wearing some sort of tight outfit throughout the video which would be very attracting for the male gender as it is showing some sort of pleasure to them. Also, another thing which I find is also very pleasing to the male gender is the fact that she is repairing or doing something to the car at the beginning. Car's are something which the male audience enjoy and to see a women in a tight top standing and working on the car, is like a dream for the male gender.
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