28/02/17 - TV advertising exceeds £5bn for first time (49)

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

This article is about how TV advertising has passed the £5bn revenue mark for the first time in the history of TV advertising. It also states that the revenue as being rising for the past 6 years in a row. In addition, online businesses are the second largest advertising category which has invested in more than £500 million. However, the article also stated that Facebook were the biggest spenders as they had spend more than £10m in on-screen adverts. This is a huge advantage for companies such as Facebook as a lot of the time, their revenue grows and is built up on advertising and is how more and more users are seen to be registering with social media giants, like Facebook. This means that they would have more money to make investments and therefore done so by putting them in TV advertising.

•  Procter & Gamble was the most-viewed advertiser last year with 30.5bn views, with pay TV giant Sky notching up 21.2bn views, Unilever and Reckitt Benckiser hitting 20.3bn views each and Mars clocking up 16.4bn views, according to the Broadcasters' Audience Research Board.
• The study also estimates that TV advertising is now 30pc cheaper in real terms than it was 10 years ago.
• It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
• Revenues from TV advertising rose 7.4pc to £5.27bn last year, the sixth consecutive year of growth, according to TV marketing body Thinkbox.

In my opinion, I am not surprised that TV advertising has increased every year and has made a revenue of these high figures. I believe that this is beneficial to the companies as they know how the make the audience believe in something if they wrote it in a way which the audience would feel persuaded. Advantages of TV advertising to the large industries is that TV reaches a much larger audience than local newspapers and radio stations and also does so in a shorter period of time. Furthermore, it reaches viewers when they're the most attentive and it allows the industries to convey their message with sight, sound and motiion which gives the companies instant credibility.