Tuesday 21 February 2017

Case study: Everyday Sexism

1) Why did Laura Bates start the Everyday Sexism project?

Laura Bates started of the Tedx talk by talking about her our past experience with sexism. She gave the example that she had been groped by a man on the bus as he was touching her leg and bringing his hand all the way up to her crotch. She then discussed how she made the statement that she was being 'groped' on the bus but no one cared; she seemed as if she was the criminal in this case and that it wasn't anyone else's business to be getting involved in this situation. So, she started off this project as she felt that not enough women were discussing and sharing their experience where they may have been harassed etc and therefore, this could've been a place where they can do so.


2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies?


The Everyday Sexism project is linked to post-feminism as it is both talking about how women are started to be treated differently. However. I believe that post-feminism is needed more than ever due to the fact that there are still cases where men are deemed more powerful than women and clearly not showing the fact that men and women are equal. Therefore, I believe that we are still in a feminism state where we still believe that women need to be more equal towards men. This has been shown in the Tedx talk where around 50,000 women had posted their situation within the first 18 months which suggests that there still is a huge problem and how we are not in a post-feminism state.

3) How can you apply Judith Butler's theory of gender as a 'performance' to the creation of the Everyday Sexism project?

Judith Butler talks about how the two different genders each have got their own roles but are not biologically fixed meaning that a man can do the so-called women's job and vice versa. However, in this scenario I believe that these particular jobs are being reinforced by the genders. Stereo typically, we see men as the powerful gender and the women as the vulnerable gender. Linking it to the Everyday Sexism project, we can identify that the users of this project are on here because they are typing and sending their issues to the project is most likely due to the fact that they are being harassed by the male gender as they are found to be more dominant.


4) How does Angela McRobbie's work on female empowerment link to the Everyday Sexism project?


The female gender are posting their issues on this particular due to the fact the are being harassed by the male gender. Therefore, by posting their issues on here they are able to feel more free about themselves as there may be other people which can relate to the same scenario they may have been in. Then, this will be empowering the women gender as they can fight together and help prevent things like this happen to them again in the future.

Media Magazine: The fourth wave?

1) 
What is networked feminism?


Network feminism is divided into four different waves of feminism to explain the cultural content in which they began. It's aim is to tackle social equality issues found both on, and using, modern technology. In addition, user-generated content websites have seemed to flourish with the words of feminists, such as blogs and YouTube. Therefore, Networked feminism is a phenomenon that can be described as the online mobilization and coordination of feminists in response to perceived sexistmisogynisticracist, and other discriminatory acts against minority groups.

Why is it a problem?

This is still a problem as many people still believe that we are in a post-feminism era. However, feminists (to this day) still deal every day with misconceptions and prejudice: the idea that rape or coercive sec may be justified if a women is wearing provocative clothing, the huge gender despite equality legislation, the ubiquitous representation of women as weak and disempowered.

2) The ‘first wave of feminism’ began in the late 19th to early 20th centuries, with a main focus on suffrage. The ‘second wave’ began in the 1960s, campaigning for the growth of equal rights and leading to the Equal Pay Act of 1970, amongst other equality laws. Since the late 1990s, we are believed to have entered the ‘third wave’ (often identified as post-feminism). The new fourth wave of feminism is also known as ‘networked feminism’. it aims to tackle social equality issues found both on, and using, modern technology.

In my opinion, I do believe that we are in a fourth wave of feminism simply because we are involved in many different types of campaigns, such as the Everyday Sexism Project.

3) Everyday Sexism

The Everyday Sexism campaign is a website where different women can talk about their past issues which they may have had with men. The aim of the site is to document examples of sexism from around the world. Laura Bates believed that hardly anyone would talk about these issues, e.g. groping and therefore, the men can just carry on with doing whatever they want to. Within the first 18 months of this project, over 50,000 women had written and sent of their issues. Over the years, it has become very successful where the creator of this had one many awards and nowadays, people have started to advertise this campaign, e.g. the police.

HeForShe
The He For She campaign is led by Emma Watson, well known for her role in Harry Potter. Watson's campaign itself focuses on male support for gender equality, highlighting the fact that feminism is not about promoting matriarchy, but solidarity. However, many people have criticised the He For She campaign, saying that it makes feminism too reliant on males, undermining the ‘strong woman’ element and relying on the old stereotype that women need men to get things done. In addition, Watson utilised Twitter for a Q&A session during the campaign’s promotion at Davos, and represented both feminism and He For She as dynamic and integrated.

FCKH8 campaign
The movement focuses on the modern representation of girls and the huge social inequalities they face, whilst featuring young girls‘F-Bombing’ to highlight society’s imbalance when it comes to offences. However, FCKH8 is actually a for-profit company, and the video is in fact trying to sell its t-shirts. This exploitation of feminism as an advertising tool created a huge backlash. In addition the equation of swearing with ‘good’ feminism didn’t play well with a majority in the movement; and the digital aspect left the campaign open to numerous parodies and anti-feminist diatribes.

This Girl Can
This Girl Can is a promotional campaign that seeks to inspire women to challenge cultural assumptions about femininity that prevent them engaging in sport and exercise. The short television clips draw upon “real” women’s bodies, of different shapes and sizes, as they move, sweat, strain and take pleasure in a range of activities. It has been described as the first fitness campaign for women which doesn’t shame or exclude them, by sharing photos, videos and quotes of women without the usual sexual exploitation of a women’s fitness advert and without body shaming.


4) 
In my opinion, I believe that we are in a fourth wave of feminism to some extent, as stated above. However, I do still believe that the female gender do still get more attention on social media than men do. Therefore, making me wonder if there is any reason to talk about feminism. Nowadays, we see females in the army, as police officers etc, so I don't think that we are in a feminism era. But we still do have the occasions where a male could potentially grope a female and therefore this is a reason why I believe that we are in a fourth wave.

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