This article is about how many footballers and clubs that are well known world wide have come together to make a website called 'dugout.com', e.g. Man City, PSG, Chelsea and many more clubs have got together to do this. This allows football fans to watch football clips or get news feeds from their favourite clubs etc by showing exclusive contents of the players at the specific club in training or doing their own independent activities. In addition, it will be free to access and will be covered in many different languages so it is accessible properly worldwide, e.g. in Asia. Also, it mentions that the company will also partnering with “leading football influencers and legends” to create their own profiles and provide content to Dugout, including Pele.
- Dugout.com, which has also signed partnerships with more than 150 players including Gareth Bale, Alexis Sanchez, Edinson Cavani, Joe Hart and Neymar, launches globally on Monday in eight languages.
- Growing interest in Asia means that at launch one of the languages the multi-platform Dugout will be offered in is Indonesian.
In my opinion, I believe that this is an advantage for the football society but a great disadvantage for the online news companies, e.g. BBC etc. The reason for this is because with the access of this site, people would pay more attention to this since it will be more reliable as it will be published by the football clubs themselves. Furthermore, it will be FREE and recently, news online websites such as the Daily Mail have put a paywall on some of the content and since this is free, more of the fans will want to use this since they won't have to buy anything. In addition, I believe that with the videos that they may publish, will make the younger audience more aware as they like watching things rather than having to read what something may be explaining.
No comments:
Post a Comment