This article is explaining how the government of countries which allow social media sites such as Twitter and Facebook, to become more creative for themselves and the citizens. At the very beginning, the article gave an example of New Zealand's ministry of defence giving live updates etc of the earthquake which happened in New Zealand. It also talks about how Vancouver uses social media to inform citizens about emergencies. Following a fire at the city’s port in March 2015, the local government’s main Facebook post on the incident reached nearly 250,000 people – almost half of the city’s population – and its tweets were trending across Canada.
- This month it put out a blog with a map showing the potential amount of sunshine on roofs of Calgary homes. It was the city’s most popular blog of the year, with 35,000 visits.
- In Australia, Brisbane council uses social media to raise awareness of areas of civic pride in the area, as it felt people didn’t know enough about its cultural sites. It has begun an Instagram campaign, which has 57,000 followers.
- A survey by consultancy BDO in 2015 found that 74% of UK councils believed there was a moderately or extremely high appetite within their organisations to maintain a strong social media presence – an increase of 7% from the previous year.
In my opinion, I believe that this is a good thing for the public as they will be aware of everything around the world as it is taking place, considering that most of them will be on the social media sites throughout the day. So, since they don't watch TV on the news this is a great way which the audience, especially the younger ones, will be more aware and can have a look at it if they think that it is interesting. In addition, I believe that this is more beneficial than the print media as the print media wouldn't give the news to the audience the next day but will get it instantly and therefore, is a key reason why more people are making a switch from print platform to the online.
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