Tuesday 15 November 2016

15/11/16 - Facebook and Google move to kick fake news sites off their ad networks (20)

https://www.theguardian.com/technology/2016/nov/15/facebook-google-fake-news-sites-ad-networks?CMP=twt_gu


Google announced on Monday a policy update which restricts its adverts from being placed on fake news sites.

This article talks about Google and Facebook have made the announcement that they will try and prevent their audience from viewing 'fake news' instead of making a profit on this. Fake news is very misleading and can make the audience believe one thing but in fact, the thing they may believe isn't true at all. For example, '70 News' claimed that Donald Trump had won the popular vote by 700,000 votes. In fact, Clinton is currently in the lead by the same margin, according to the AP. Therefore, the audience didn't know which news source to believe and therefore, this meant that they were confused as it was misleading.

  • It remains unclear whether Google has the ability to correctly identify such sites, though. For hours on Monday, the search engine’s top news link for “final election results” led to a fabricated story on “70 News” which claimed that Donald Trump had won the popular vote by 700,000 votes. In fact, Clinton is currently in the lead by the same margin, according to the AP.
  • The platform already bans ads in sites that show “misleading or illegal” content, and the update makes clear that those terms apply to fake news sites as well.
In my opinion, I believe that what both Google and Facebook is a good thing and is a good example to all of the other major institutions, e.g. Twitter. The fact that they are preventing their audience from reading misleading and illegal content, for a non-profitable amount, is a really good thing because they will not be reading the false information and the audience will only see things that are true. In addition, I believe that when this happens, it will get bring institutions like Twitter, more awareness and this can result in them acting towards this and start to get their audiences to stop reading misleading information on their social media institution.

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