Tuesday 8 November 2016

08/10/16 - Telegraph paywall initiative is an interesting strategic shift (16)

https://www.theguardian.com/media/greenslade/2016/nov/03/telegraph-paywall-initiative-is-an-interesting-strategic-shift

Chris Evans: seeking deeper engagement.

This article talks about how the telegraph have now launched a paywall for the audiences to view "premium content". This is where all the things that may be quite important and therefore, the audience will need to pay for it in order to view it. Spokesman from the telegraph talked about how they will start to slowly bring other news stories behind the paywall when they believe they have got a sufficient amount of people subscribed to the paywall and understand what their audiences like to view. The paywall had launched on Thursday but with some key stories, like the football scandal, will be kept online for the audience to view for free as it is quite early on in the paywall section.

  • Although it will initially involve only 15% of the output of the Daily Telegraph and Sunday Telegraph, it is an acknowledgement that readers should pay for its journalism and, more importantly, that its journalism is worth paying for.
  • So 85% of the online content will now be free to access.
  • What is known is that 82% of its digital readers access content through mobile devices, a huge increase on the situation a year ago when it is thought the total was not much more than 50%.
In my opinion, I think that adding a paywall for the audience to view the online content is a good idea. One of the main reasons why I believe this is because of the fact that professional journalists will still be able to be funded for and will still have a purpose of why they should be going out and doing their job. The paywall will allow the audience to pay for the journalists and this will be beneficial for both parties, as journalists will still be able to have a job and the audience will be able to read reliable content. However, I don't believe that the audience should pay for every single news because of the fact they pay their taxes etc and shouldn't have to pay extra for content that is needed to be known by the public.

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