1) Throughout the film, a wide range of enigma codes were used and we the audience had many questions with the two film trailers. For example, the first thing which normally came to mind with the media product two is that whether or not we will see the boy, Oskar turning into a vampire; In other vampire or texts linked to vampires, such as the Vampire Diaries, we usually witness that if a vampire were to bite a non vampire, they would usually turn into a vampire too. Therefore, with this trailer we got a sense that this may follow the same reoccurring concept as the other texts which has similar aspects to this movie. In addition to this, product two didn't show enough dialogue and many showed a lot of action, which created a lot of mystery. The fact which the were only two times which the characters had said something made the audience wonder what this story is going to be about. Is the vampire going to be the villain or the hero of this movie? Are we going to discover something different with the vampire concept within this movie. Therefore, with this text, it created a lot of questions for the audience to answer which makes it more appealing for them as they would want to find out what the actual storyline is going to be about considering there was hardly any text and we couldn't get a good justification from the different characters shown in product two.
Furthermore, a lot of binary opposition was shown in product one. For example, straight away we saw this feud between Edward and Jacob which obviously suggested they didn't like each other for the moment we heard the dialogue and their facial expressions. At the beginning, it started off with a question from Jacob to Edward about telling the truth to the female protagonist and this create an enigma code of what is going to happen between the two characters and what they were on about. Also, at the end we saw this battle between werewolf's and vampires, creating another binary opposition and the potential dislikes between the two types of species.
2) Nowadays, media products which represent outsiders, such as vampire movies mainly attract the younger audiences. A key reason for this is because the youth enjoy looking at texts which are unique and creative. One example of a text which represents outsiders is the movie Ill Manors, which is a movie based on the youths and how they have been seen to be separated to the older generation, especially the boys. This movie shows the problems that are being faced in Britain and the younger generation may find this film quite attractive because it is giving an inside to themselves which is linked to 'personal identity' in the Uses & Gratification. Ill Manors is all about teenagers and the target audience itself is about teenagers who have been portrayed as the outsiders of the world. For example, they are been defined as serious trouble which has got key links to the London riots which of course, were started by the youth as they believed that this is the only way which they believe that would be heard by the public.
In addition, another text which represents outsiders could be the English-Nigerian comedy Gone Too Far. A lot of the time, with black movies, humour is being generated which makes the movie itself much more appealing to watch. However, the target audience of this specific movie isn't just about the black audience watching it, it replicates other genders too. For example, a similar text which could relate to this is Goodness Gracious Me. With this text, different sorts of identities in the Indian race has been shown, also through the use of comedy. A lot of the time, people do not like to watch documentaries about their culture and so, the watch humorous texts and these are popular because a lot of people could relate to this sort of behavior, e.g. from the foreign parents while they have grown up in another town/country, therefore I believe that this is why the outsider texts are very popular.
3) In my opinion, I do believe that to some extent, official and unofficial websites contribute to a film's box office success. The key reason for this is that websites are accessible globally and anyone with the access of internet, can look at the text website etc gaining a more wider audience. In addition, I believe that the Twilight official websites could potentially make the audience feel more involved within the film; if this is the case then the could potentially have a rise in the box office success and they believe that there may be a personal relationship involved with the film itself. Even though they have only watched the trailer of the movie, the official websites will still allow them to engage with the film more, as the website itself would be designed for the audience to interact with the movie. Furthermore, another website which could be represented in the same way is the Ill Manors movie website. With Ill Manors, they had the Tag London campaign which allowed the audience to interact with each other and talk about how London makes them feel about their youth status. This allows them to grow as a youth and believe that the film contributed to this and would feel the need to want to watch this as it may seem appealing to them afterwards.
On the other hand, unofficial websites such as Twitter do not allow the audience to engage with the movie or even to interact with each other as it hasn't been designed by the movie creators or it isn't set out properly. However, with huge social media companies such as Facebook still have an upper hand as they have the opportunity to sell their product to a wider audience which could bring more awareness to the audiences.
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