This article is about how the director General Tony Hall is creating a plan on how the BBC iPlayer can become even better than it already is. At the moment, there are many other 'on-demand' industries that are better than the BBC iPlayer with one of them being Netflix's. However, Hall wants to make the BBC iPlayer number one where he is wanting to allow the iPlayer to show more different contents and for a longer period of time. For example, if someone was wanting to watch a BBC soap such as Eastenders online, they can only have access to watch that one specific episode for 30 days unless if the user downloaded it in that period of time. As well as wanting to improve its technology, Hall will say the BBC must do a better job of helping the public understand the news, and ensure its commercial arms, BBC Worldwide and the soon-to-be spun off BBC Studios, contribute to the UK economy.
- Figures from regulator Ofcom published last summer showed that at the end of 2015 iPlayer was used by almost a third of the UK population, ahead of Sky’s TV platform and web-based Netflix, both used by 16%.
- In his speech, Hall will describe the iPlayer as the corporation’s “biggest revolution” of the last 10 years, but said it needed to transform from a catchup service into a “must-visit destination in its own right”.
- Though improving the iPlayer’s technology would help it stay in competition with the US tech firms, it is also facing increased international competition for content. Amazon spent a reported £160m for three series of The Grand Tour, starring the BBC’s former Top Gear team, while Netflix spent a reported £100m for Queen Elizabeth biopic The Crown.
In my opinion, I believe that this idea of wanting to make the BBC iPlayer the number one on-demand industry in the world is very ambitious and hard but would be very beneficial. Hall talks about wanting to make it better than Netflix and the only way I would believe that this can only become better is if they show all of the 'blockbuster' movies that are well recognised to the public audience. However, if they were to do this, there can potentially be many downsides towards this. One of them being the cost of it; the cost can increase massively and therefore, instead of making it better it can make it worse because in September 2015 the BBC said that only TV License audiences can view the iPlayer so therefore, there would be addition payments for the iPlayer and these are some of the things which the BBC would need to keep an eye out on if they are trying to make it better and number 1 in the world. Furthermore, the idea about doing the BBC worldwide is a great idea and everyone can have the access of watching British soaps etc in any country.
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