This article is about how Snapchat are going to 'set up its main international hub in the UK' since they believe that Britain are a strong creative industrial nation, even more in favour than the United States in their opinion. It also states how there are many doubts from other smaller industries within Britain due to them still having to leave the EU, but the 'larger firms' such as Facebook and Google still believe that they can still do more investing if they were to remain committed to Britain. In addition, they also talk about how the HUB they're going to introduce is going to really beneficial to their Snap Spectacles which was their second product ever to be made by the companies (after the application, Snapchat). They believe that more people will slowly start to be more aware despite them not having released this product in every single country that Snapchat is accessible to, but believe to be waiting for the right moment. Even though Snapchat is to be seen as a smaller industry to companies such as Google, they believe that the section they are working on can be a massive hit.
- Those numbers add up: research firm eMarketer estimates the company could pull in almost $1bn advertising revenue over 2017.
- With a stated user base of over 150m, Snapchat is smaller than seeming competitors like Facebook and Twitter, with a billion and 350 million users respectively.
- The company says more than 60% of British smartphone users aged between 13 and 34 are Snapchatters.
Personally, I believe that the Snapchat glasses have got many hazards towards it especially since the majority of their audience are very young and may not have a clue of some particular things. For example, if they are walking along the street and using the glasses at the same time, there could be a chance that when they're crossing their road, there may be a car which they didn't see and therefore could be involved in a accident. On the other hand, I also believe that this can be a good thing. Since Snapchat is also around to educate people by the discover section, this product can be used to encourage them to buy it and use them for the things that are what they're made for, e.g. recording their recent activities but also to read different news articles.
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