This article is about how the internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. A spokesperson called James Chandler, who published the annual digital ad spend report, starts to talk about how hundreds of advertisers have "paused" spending on YouTube; People are increasingly using their smartphones to watch more clips, programmes and films. However, the year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos.Programmatic trading has come under attack following the furore over Google and YouTube placing ads next to inappropriate content.
- The IAB report also found that nearly three-quarters of the £3.8bn digital display advertising market is traded programmatically, where machines have become largely responsible for choosing where ads are booked by advertisers and appear on the internet.
- The year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos.
- Hundreds of advertisers have “paused” spending on YouTube – where 400 hours of videos are uploaded every minute – which has pledged to tighten controls on where ads appear, such as by banning them running on accounts with fewer than 10,000 viewers.
In my opinion, I believe that the YouTube has become a great place where different users are able to communicate with each other; they are able to make videos and post them online for anyone to watch. However, there will be times where there may be negative comments that are distributed to the video which can be shown to be very aggressive etc. But overall, everything on YouTube is censored and I believe that this is a great place where people can go to, in order to take their minds of things.
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