Sunday 11 December 2016

Globalisation: taking it further

Media Magazine: Globalisation case study 

1) The Google Glass was controversial due to the fact there were a lot of privacy concerns towards it. For example, with the Glass it enables users to recording people via their camera and even on a microphone, therefore this can lead to them having pictures of people on their devices without their permission which is also illegal. And this can also lead to many complaints by the people who have been the victims of this and therefore, have a bad review altogether.

2) A positive element to Globalisation that was found in this article was that people can suddenly have the access of being able to go online for the first time. In addition, the positive things to take from this would be that the world will then become more accessible and people will then become enriched by getting to know and understand technology and the internet, better. Furthermore, there will be an increased choice and opportunities empower people, while access to information can enhance not only the ability to make informed decisions but also to make the democratic process. 

3) However, the disadvantage this can have on globalisation is that the smaller companies will not have the great opportunities because the larger companies, like Google would have taken over. Since these small companies have already been overshadowed, it will be extremely hard for the audience to be aware of those companies and therefore will not have the awareness and money they need to make new technology etc because Google and other large companies will have the power.

4) Techno-panic is similar to moral panic, as in the sense it is a moral panic but it highlights the fear that's going around brand new technology. 

5) In my opinion, I believe that to some extent, this is already a case where the larger companies have already got the personal data of the audience. For example, Google is a major corporation and to access things such as Google+ or Blogger, we all need to have a google email. And, in order to have a google email, we need to give a great amount of detail such as our names, date of birth, address and also our phone number. Personally, I believe that the major corporations shouldn't have access to the personal data but they do and the reason for this is because we, the users, gave it to them ourselves when we sign up for specific things.

Media Factsheet: Globalisation and capitalism

1) McLuhan was the one who came up with the phrase which meant that countries are becoming interconnected or more independent. Also, big companies such as Coca Cola uses this as an example.

2) Zizek believes that the media masks the way in which western institutions 'do business'. He argues that the media reinforces and naturalises the ideology that making money is the right way of conducting businesses, but at the same time allows people to feel less guilty about how these goods are produced.

3) Conscious Capitalism is the emerging integration between awareness and capitalism. Capitalism is a socio-economic system based on the principles of property rights, rule of law, voluntary exchange, wealth creation, and entrepreneurial initiative, and the human activity and social organizations (called businesses) reflecting and embodying these principles. The example that was used in this factsheet was Starbucks. 

4)  The (PRODUCT) RED, was founded in 2006 by U2 frontman and activist Bono to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money but (PRODUCT) RED not a product in itself, rather it is a brand licensed to partner companies such as Nike, Apple, Starbucks etc.

5) I believe that the (PRODUCT) red campaign is a positive brand in the sense that it is trying to help every single countries even the ones who are less fortunate and do not get the luxuries they may want but cannot afford  because they may be from a poor background. 

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