This article is about how the Daily Mail & General Trust are considering to produce print sales again in the future as they believe that the Mail Online will not have much of a future in terms of making money. The speakers went on to say that, despite the print platform having a major decline with only a handful of audience on the platform, they would only consider making print sales if there is someone out their who 'values the business significantly greater than themselves'. Yahoo are one of the main companies that are interested in this idea. They also say how the Yahoo move tells you where their thinking is at,” he said. “It means they could be open to partnering with a US internet property to create more scale. It is the only way they are going to crack it. They have a foothold, but need to scale up.”
- The company reported a 23% fall in operating profits, to £77m, at its consumer division, DMG Media, which takes in the Daily Mail, Mail on Sunday, Mail Online and freesheet Metro.
- Total revenues for the Mail businesses fell by 2% to £577m in the financial year to September, offsetting a 12% fall in print advertising income. Mail Online increased its revenues 19% year on year, to £93m, up on the 16% growth rate in 2015.
- Operating profits at the Mail businesses fell by 17% to £69m. Metro saw revenues fall 9% to £65m and profits drop 12% to £15m. About 200 jobs were cut at DMG Media over the year.
In my opinion, I think that Daily Mail not giving up hope on the Print Platform has 2 sides to it. There could be a possibility that it will go wrong or it can go correct. Since it is a dying platform and the majority of the users have made the switch over to a digital platform and feel comfortable on it, it will be harder to convince them to switch back to the platform. However, I do believe that if they have the help of Yahoo and other big companies, there could be a chance where these companies can attract the audience back to the platform if they have some appealing advertising etc.
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