13/12/16 - Ray Tindle spins away, but journalism will die without a strategy (28)

https://www.theguardian.com/media/greenslade/2016/dec/13/ray-tindle-spins-away-but-journalism-will-die-without-a-strategy

This article has been evolved around this one man called Ray Tindle. He is a founder of an eponymous newspaper group and is aged 91. In additon, Tindle still carries on with his job despite being diagnosed with throat cancer 20 years ago and has been without a voicebox ever since. The writer talks about what Tindle's beliefs are and find them to be false and tries to talk about the things where the writer believes that Tindle is wrong. First of all, Tindle believes that the newspaper platform (print) is not a dying media and he believes that he can save many different newspaper companies through the use of advertising. However, the writer talks about how the newspapers are never going to go back up and everyone will now be using technology; he gave three different examples: 1)You write that “better newspapers are emerging” as the result of lessons learned and “a more viable, more effective press” is in the process of “arising.”  2) You write that local media are around “in great strength because they are doing a necessary, positive, effective job.”  3)You write of “other forms of media” (meaning digital) that now exist and “will run alongside our newspapers but they will not supplant them.”

• As owner of more than 220 local titles across Britain, the Tindle group is one of the country’s top 10 newspaper publishers and has been responsible for launches and for rescuing papers unwanted by other outfits.

In my opinion, I believe that Tindle is entitled to his opinion about believing that the print platform can become successful again. However, from my point of view, I agree with the writer and believe that this will never be the case again with the great impact that new/digital media has had on the media. For example, people nowadays get their news on social media sites such as Twitter and Facebook; no one will ever make a switch again because of the fact that social media sites are quicker as they will not need to wait till the next day to receive their news and this also leads to the social media sites being more active that the print platform. Since everyone is so use to using their mobile phones, tablets etc to check their news (in a routine) no one will ever want to make the switch again, simply because of the fact that it is more simpler and easier to use, despite the cost but only to some extent this may be a problem.