Sunday 18 September 2016

The impact of Google


  1. The main reason on why Google is a huge factor on newspaper industries declining is due to the fact that users can start to find their information online. Since Google is a search engine, it can lead users to different sites which can also give them updates about the news; it can lead them to social media sites and also news sites, for example the daily mail online. Therefore, since there is an increase in the users having smartphones, and brand new technology, no one bothers buying newspapers when they would have access to Google on these gadgets.
  2. Google critics note how much advertising money has disappeared from the newspaper business over the past decade or so — more than $40 billion, or about 60 percent of the ad revenue the industry generated at its peak in 2000, according to figures from the Newspaper Association of America
  3. The steepest decline that has been noticed was between the years 2005 and 2011. It had never seen any improvements since it was at its peak in 2000.
  4. In my opinion, I do believe that Google is a cause that had a huge impact in newspapers declining and journalists losing their jobs. However, I do not believe that one major company alone did this; many companies also had an impact in this, e.g. Yahoo. Furthermore, the reason why I believe that they are the main cause is because of the increase in technology. Nowadays, Google search can allow you to find anything on the internet including newspapers. This is why some of the newspaper companies have stopped publishing newspapers and have started to update their news onto their websites which is also easier for the users to read because it will allow them to find what they're looking for, easier.
  5. Obviously, Google is not to blame. I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators. We have a proven system for doing this through organizations like ASCAP and BMI. The principal of royalties for profiting from the content of others is well established. Google came along, and, at least in the case of Youtube, knowingly robbed content creators for years in order to build up the business. The ideal system would be one in which every click resulted in a nano-charge on your phone bill, maybe 1/1000 of a cent for a news story, for example. Sites like Google that link to other sites could also pay in very tiny increments.
With that comment shown above, I disagree with it. The reason for this is because I do think that Google are to blame but not in a negative way. Google are looking out for the people in the future and for many people, it is very useful to use google to find their news rather than buying a newspaper. Furthermore, the comment said that the internet is 'poorly designed'. Personally, I also disagree with this point because the internet itself is quicker and easier for people to find information and it is also free. 

Sorry, you didn’t convince me. So what if they didn’t invent the Internet. They did figure out a good way to advertise on other people’s content without sharing anything with the people who did the work. They could have built a system that actually paid the content creators. They could have tossed in a microcent every time someone clicked on a search link. But no, they kept ALL of the money for themselves. And they still do it. They seem to think that Google News is a service. It’s just a leech on the hardworking reporters.

With this comment shown above, I agree with it. The fact that Google had been created isn't their fault. No one had thought of the idea back then but Google, so they had reached out for the opportunity and now are extremely successful. YouTube is a prime example on sharing advertisement. Since YouTube is owned by Google, they have found this way to advertise when people publish their video which is a good way.

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