https://www.theguardian.com/media/2016/sep/15/snapchat-app-launches-discoverin-france
This article is about Snapchat launching it's first non-English partnership with France. It has recently launched its app in French and has, for the first time, published the discover section in French. Many successful people have made this happen, e.g. Emmanuel Durand who was the former marketing vice president for Warner Bros. The article also talks about how Snapchat reaches the younger audience and motivates them to read the news since the majority of them do not look at the news on the TV Channels, e.g. Sky News or BBC News. Therefore, Snapchat is a brand new way in which the younger audience can find out information around the news via using Snapchat. Furthermore, the French discovery section has included some of the most popular French newspaper companies, e.g. Le Monde. Newspaper companies like 'Le Monde' are really reliable and this will persuade the audience and users of Snapchat to use it more which will educate them further.
- Snapchat have published brands to publish content and sell advertising
- Snapchat discover has been established worldwide since 2015.
- The discovery section has been able to educate the younger audience as well as them socialising with their friends.
In my opinion, I believe that the French discovery section is a good thing for the world, especially for the younger French audience. I strongly think that this is good because of the fact that this will make the younger audience more aware of the news and what is happening around the world. The fact that these French newspapers will most likely makes the articles more appealing to read will suggest that the younger audience will enjoy the articles and will eventually be addicted to it and will want to read more. This is good for the long term as technology is increasing massively and Snapchat is becoming more and more popular, daily.
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