Monday, 8 May 2017

08/05/17 - Google and Facebook bring in one-fifth of global ad revenue (70)

https://www.theguardian.com/media/2017/may/02/google-and-facebook-bring-in-one-fifth-of-global-ad-revenue

Facebook search on Google

This article is about how Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Internet-only media companies are grabbing the biggest slices of the online advertising market, while traditional news publishers have fallen far behind and been forced to make cutbacks. Furthermore, digital platforms funded by internet ads dominate the top 30. Aside from Alphabet and Facebook, there are five pure internet media owners in the ranking: Baidu, Microsoft, Yahoo, Verizon and Twitter. Between them, the seven digital platforms generated $132.8bn of internet ad revenues in 2016, accounting for nearly three-quarters of all internet ad spend, and nearly one-quarter of total ad spending. Many of the companies involved in the boycott discovered their advertising spend was being used to place banner ads over YouTube videos from groups such as Britain First, indirectly funding extremists.
  • Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest, Facebook, which pulled in $26.9bn, according to Zenith. The previous year, Alphabet took $67.4bn of ad revenues and Facebook $17.1bn.
  • Together, the two companies accounted for nearly 20% of global advertising spending last year, up from 16.3% in 2015 and 10.6% in 2012.
  • Between them, the seven digital platforms generated $132.8bn of internet ad revenues in 2016, accounting for nearly three-quarters of all internet ad spend, and nearly one-quarter of total ad spending.
In my opinion, I believe that online advertising is one of the very most important reasons why companies such as Facebook and Google are doing so well. Considering they are feeding off other companies allows them to see an increase within their revenue. This is another reason why new and digital media is exceeding more than the traditional print advertising because more users have joined the online platform and therefore, have been people to advertise to. This then allows to more users clicking on the different sites and therefore, this is how these big institutions are doing so well nowadays.

08/05/17 - Facebook Live: Zuckerberg adds 3,000 moderators in wake of murders (69)

https://www.theguardian.com/technology/2017/may/03/facebook-live-zuckerberg-adds-3000-moderators-murders

facebook logo

This article is about how Facebook are going to try their best in removing broadcasting of killing and assaults by investing in people and tools to make sure it will be deleted more quickly from Facebook Live. Over the last few months, footage of shooting, murders, rapes and assaults has been streamed on Facebook, including the recent Cleveland attacks. The live broadcasts have then been viewable as recorded videos by the social network's users, often for days before being taken down. In addition, Facebook creator, Mark Zuckerberg, talked about "if we're going to build a safe community, we need to respond quickly (by deleting the streaming videos as soon as possible - before causing anymore damage to their users)." He also included that they're "working to make these videos easier to report so we can take the right action soon - whether that's responding quickly when someone needs help or taking a post down". Furthermore, another spokesperson from Facebook, called Sheryl Sandberg said that "keeping people sage is our top priority. We won't stop until we get it right".
  • Facebook has been criticised for its lack of expediency over the removing of objectionable content. Two videos of a Thai man killing his 11-month-old daughter in April were available for 24 hours before being removed, and were viewed over 370,000 times.
  • Zuckerberg said: “Over the next year, we’ll be adding 3,000 people to our community operations team around the world – on top of the 4,500 we have today – to review the millions of reports we get every week, and improve the process for doing it quickly.
  • In March, a 15-year-old girl from Chicago was sexually assaulted by five or six men or boys, which was broadcast live to Facebook with at least 40 people watching. 
In my opinion, I believe that what Facebook are doing is a great thing as it would be causing their user's less harm and long term damage watching these live-streams. Whether these tools and the extra manpower will be enough to curb the rise of objectionable and extremist content on Facebook remains to be seen. Most Facebook users can simply press a button and immediately begin live broadcasting of whatever is in front of their smartphone’s camera. However, in my opinion, I believe that Facebook, itself, have left this too late as there have already been many different brutal streams which have affected many people. Therefore, my argument is that where were Facebook before all of this had started and why are they only trying to make these sorts of investments now when they already knew that they had problems.

UWL lecture notes


  • Mobile witnessing
    7/7 London Bombing
    The Black Lives Matter Movement
  • The death of Neda Aghal-Sultan
  • Paris Attacks 2015
  • Arab Uprising
    Key to symbosis between mainstream media and social media.
  • Gaddafi
    Captured by a 'rebel'.
    Beaten to death, taken in a van.
  • Ethical Considerations
    Invasion/Intrusion of privacy.
  • 'BBC Media Action Campaign'
  • Challenges for news reporters - producing content for different platforms
  • Gives people a voice.
  • Facebook and Buzzfeed investing in digital video content
  • Breaking news on social media E.g. Hudson river crash, it was first tweeted
  • Twitter hashtags make it easier to keep up with breaking news
  • United Airlines, first on social media then news. Citizen journalism can lead to PR disasters
  • Social media is useful for media outlets to find out what people think
  • Social media has been a way to share what is going on but has led to problems with fake news + own agendas
  • Terrorists - Has to have political agenda. Tube planned bombs, had no political agenda so did not refer to as terrorist

MEST3 PPE - Learner Response

1) WWW- Clearly expressed, attempting to incorporate Marxism/Pluralism.
EBI - Focus on the question and answer it. Especially Section A.

2) I did not achieve my target grade for A2 Media as I was two marks below. I my opinion, I needed at least another 10 more marks for both Section A and B to achieve a solid Grade C and almost achieving a Grade B.

3) In question one the points which I had made that were also shown on the mark scheme were the following:

  • Use of narrative voice over.
  • Use of interviews involving residents in New Era estate.

In question two the points which I had made that were also shown on the mark scheme were the following:

  • Repetition of values, meaning that dissenting voices don't often get heard.
  • Moderation of feedback by media producers.

In question three the points which I had made that were also shown on the mark scheme were the following:


  • Role of the media in our everyday lives.
4) My strongest question in Section A was the first question as I had gained a mark of 5 out of 8. I believe that this was stronger than the other two as I believed that I had answered the question to the level that I was required too but the only thing which I believe that I had lacked in this question was the fact that I didn't use that many examples to back my point. If I did, I believe that I could've gained at least another 2 more marks.

5) My weakest question in Section A was the third question as I had only got a 2 within this question. The reason why I believe that I had gained this mark is because of the fact that I had misinterpreted the question and therefore my answer didn't make any sense to what the question was asking me to do. I believe that this is something which I do very commonly and just need to do more practice on similar questions in order to get it right for the real exam coming up in June.

6) The following shows how many broad areas, suggested by AQA, I answered within my answer of Section B and did so successfully:

  • Historical role of media producers.
  • Changing demands of audiences.
  • Different situations in different mediums and on different platforms.
7)
Q1) In my opinion, I believe that this was the most strongest question that I answered in the whole exam. This was mainly due to the fact that I was enable to talk about many different situations and had mentioned things which were also listed within the mark scheme. Furthermore, I believe that I also showed a good understanding of media concepts.

Q2) I think that I gave some really good examples about this question, for example the Michael Jordan motivational speech but overall, I didn't include that many examples and didn't answer the question properly.

Q3) Considering I had only scored 2 out of 12 within this question, this was the weakest. In my opinion, I did not answer the question well at all and didn't give any good examples with this question. Even though I did give some examples, they didn't link well with the question,

Q6) At first I believe that I had answered the question very well, for example I talked about Marxist and Pluralist but slowly I didn't talk about that many examples and didn't include many theories and therefore, this is why I believe that I had dropped the marks which I did. Therefore, the thing which I could have done differently is that I could write quicker and try to add different examples even if they didn't make a great link to the question or any other texts that I had mentioned previously. 

8) Media Product One was all about motivating others and how they can make themselves better. At the beginning, the main protagonist was shown to be very stressed as he didn't have much. However, in the end, it showed that he was happy. This is linked to Blumer and Katz, uses and gratification on how this specific text is shown as a personal identity. Some audience may see themselves within the text and this could be a good motivational tip on how that audience member can get back up onto their feet and be successful. A similar text related to this is the Michael Jordan motivational speech where he would talk about his failure speech where he would talk about his failure and success. This is another example of personal identity and how failure bought success. Therefore, these two texts are good examples to encourage the audience and make them perform better.

On the other hand, in media product two, there were scenes where the main broadcaster would film himself. This tells the audience that even though they may not be professional, they can still be able to make a video and publish it online and could spread the world across. Especially with the female gender, they may believe that their word in particular may not get across but in the video, we saw three female speakers talking about the issues and no one else. Therefore, the fact we saw female speakers would encourage the female audience as they would get a sight of confidence for their gender.

Furthermore, another example of encouragement is the Tag London campaign which was run by Ill Manors (the movie) with the use of its anti-establishment ideology. The Tag London campaign was were youths had the opportunity to tweet things on social media about how they felt about the government etc. The fact that these people from the general public were allowed to do this and had the opportunity to meet new people and get their word across, allows others to do the same and would encourage others to do the same. This is all done via social media.

Tuesday, 2 May 2017

Ignite Presentation

Ladan

  • America presidency all use Twitter.
  • Increasingly influential on news agenda.
  • Arab springs was a series of revolution.
  • "Black Twitter".
  • Citizen Journalisn/UGC.
  • Crime takes place on social media.
  • Echo chambers.
Abayomi
  • Majority users - 13-24 years old.
  • Threatens physical performances.
  • Social media use to release new products.
  • Pluarilsm -> become more active.
  • Pareto's Law
Amrit
  • Advertising through Instagram.
  • Globalisation - Encourages consumerism
  • Two-Step flow model.
  • Privacy issues
  • Political aspects
Sunny
  • Reddit - mentioned Trump a lot.
  • Issues raised - fake news.
  • Future of politics.
  • Russian hacking scandals.
  • Using analytics to target audiences.
Callum
  • Audience  - consumption generally the same.
  • Destiny - best selling game by Activision. 
  • Controversy - MW2.
  • 3rd party developers
  • Consumption in general is the same
Katie
  • Killing off the documentary genre.
  • Marxism- accessibility.
  • Netflix vs ITV/BBC
  • UGC
  • How to distribute content to a larger audience.
Harkiran
  • Audience - don't mind spending money for cinema experience.
  • Youngsters figures went downhill.
  • Quality could be terrible - Internet dependent.
  • Largest and most successful
  • MGM Produce more
Khadijah
  • technological convergence
  • shows typically address issues and debates
  • Globalisation - expanse in product
  • 70% binge watch.
  • Profile system makes it more personalised.
John
  • Student discount - appealing to the youth
  • Mulligan 'the superstar economy'
  • 40% of views come from Latin America
  • Music industry grew.
  • Family Subscribers.

02/05/17 - Social media firms must face heavy fines over extremist content – MPs (68)

https://www.theguardian.com/media/2017/may/01/social-media-firms-should-be-fined-for-extremist-content-say-mps-google-youtube-facebook

A computer screen showing the YouTube site

This article is about how social media companies are putting profit before safety and should face fines of tens of millions of pounds for failing to remove extremist and hate crime material promptly from their websites, MPs have said. Referring to Google’s failure to prevent paid advertising from reputable companies appearing next to YouTube videos posted by extremists, the committee’s report said: “One of the world’s largest companies has profited from hatred and has allowed itself to be a platform from which extremists have generated revenue.” In addition to this, Facebook recently had major complaints about its recent, disturbing news which had a major effect on many people. Recently, on Facebook live, a man went viral for going around in his vehicle and killing innocent people; the problem with this was that even though that this content shouldn't be allowed to be seen online, Facebook still let the account to publish this live on air without Facebook wanting to remove it. Facebook also told MPs that it is is reviewing how it handles violent videos and other objectionable material after a video of a murder in the United States remained on its service for more than two hours.
  • A thorough review is required of the legal framework controlling online hate speech, abuse and extremism to ensure that the law is up to date, the MPs conclude. “What is illegal offline should be illegal – and enforced – online.”
  • In Germany, the report points out, the justice ministry has proposed imposing financial penalties of up to €50m on social media companies that are slow to remove illegal content. 
  • Material encouraging child abuse and sexual images of children was also not removed, despite being reported on by journalists.
In my opinion, I believe what Facebook did was very wrong and shouldn't have happened. If they are a company which want to succeed, then they have to come up with solutions which will not get them that many complaints. In addition, considering this recent news about the Facebook Live, they need to act quicker and more sensible so that it doesn't effect or scare their audience for the long term. For example, seeing someone shot dead isn't a sight which anyone would like to see and for this reason, for Facebook to allow their users to witness this is very cruel and something needs to happen with this. Serious improvements...

02/05/17 - Google and Facebook bring in one-fifth of global ad revenue (67)

https://www.theguardian.com/media/2017/may/02/google-and-facebook-bring-in-one-fifth-of-global-ad-revenue

Facebook search on Google

This article is about how Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. In addition, Internet-only media companies are grabbing the biggest slices of the online advertising market, while traditional news publishers have fallen far behind and been forced to make cutbacks. This could also lead to the reason of which why some traditional news publishers have started to leave the traditional platform and start to make themselves online such as the Daily Mirror. Despite its large share of the ad market, Google faces a growing boycott from major advertisers including the UK government, Marks & Spencer and McDonald’s, and has promised an overhaul of its advertising policies. Many of the companies involved in the boycott discovered their advertising spend was being used to place banner ads over YouTube videos from groups such as Britain First, indirectly funding extremists.

  • Together, the two companies accounted for nearly 20% of global advertising spending last year, up from 16.3% in 2015 and 10.6% in 2012. The largest traditional media owner is US broadcasting and cable television company Comcast, which was third with $12.9bn in ad revenues in 2016, up from $11.5bn the year before.
  • Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest, Facebook, which pulled in $26.9bn, according to Zenith. The previous year, Alphabet took $67.4bn of ad revenues and Facebook $17.1bn.
  • Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.
  • Baidu, Microsoft, Yahoo, Verizon and Twitter. Between them, the seven digital platforms generated $132.8bn of internet ad revenues in 2016, accounting for nearly three-quarters of all internet ad spend, and nearly one-quarter of total ad spending.
In my opinion, I believe that this is the great advantage as to which the online platform have over the traditional media platform (newspapers vs online). Since the majority of newspaper audiences have moved towards the online world, online companies have been thriving on the online ads. This is because businessmen know that online marketing is the best way in which someone can get their word around the public. For example, since everyone uses Google as their main search engine, many businesses would use them as a way of online advertising because they would know that many people will be able to see this advert and this is a stand out fact which online advertising has over the traditional advertising.